Nonprofit organizations and event planners go hand in hand. While it is perfectly normal for your cause to have an internal planning team, confiding in a planner provides networking support and eases some of the stress off of your shoulders.
Contrarily, planners need to get a sense of what they are going to coordinate. At the initial consultation, have the client describe their event and the goals they hope to achieve from it. Afterwards, it is always a sound idea to attend their internal meetings, so you are in the loop, structurally prepared, and your planning team will get to know more about who this organization is and what they support.
Promoting the Cause & Event
When it comes to being invested in the organization and it cause, one of the best ways to
advocate for them is to solidify a communications plan. A great starting point is to contact current supporters of the organization – reach out and ask them to help spread the word about the event by communicating it to their friends, family, and coworkers.
In addition to established contacts, utilize your own resources (such as a website, social media accounts, an email, and print media).
As the event planner, you are championing for the cause and you can invite people, outside of organization’s established network, to do the same. Tell your community to follow the cause, donate, and even provide a link for them to find out more information – it’s a great way to amplify your event’s reach and garner attention.
As with any event, linking the right vendor to your nonprofit event requires some research. While a big-name vendor may seem ideal for your event, consider its purpose – is the organization trying to raise money? Are they trying to forge new connections and/or attract new supporters?
There are a lot of small and mid-sized companies (that are far more generous with their help) in your local area and this is where your event planning network plays a role. For non-profit events especially, reach out to organizations and vendors willing to donate their time and services (i.e. catering a certain food or dessert) so that the nonprofit doesn’t have to stretch too much financially outside of their budget. Additionally, some vendors are willing to donate volunteers, which in the end will add more help and less stress to the purpose of the event!
Primarily, nonprofit events are ways that they can interact with their community, so it is vital that you represent them well and seeing as the public will be interacting with your organization, it is important that you are well represented also. It’s simple – event planning is executing the organization’s wishes and assisting the client with any additional support needed. And when it comes to nonprofit/ charitable events, planners (as you can see) can be strong advocates for the cause as well.